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Lana Artusa smiling outdoors in a white gingham top, with long wavy blonde hair.

Lana Artusa

Social Media & Digital Marketing

Content for

I’m Lana, a marketing grad with experience creating content for brands, covering live events in NYC, and helping teams plan what to post. I love finding the right way to tell a story, whether I’m filming a try-on or capturing the energy of a live event.

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Pick a project to see what I did.

Social Media Intern · Major League Eating

Live social coverage for the Fourth of July Hot Dog Eating Contest, from countdown clips to the July 3 weigh-in at Hudson Yards.

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Event social

Nathan’s Famous & Major League Eating

Social Media Intern · Summer 2025

The brief

Run social for Major League Eating around the Nathan’s Famous Fourth of July Hot Dog Eating Contest, the league’s biggest event, broadcast on ESPN. Coverage ran from the countdown to the July 3 weigh-in at Hudson Yards and contest day on July 4.

What I did

  • Managed the league’s social channels across Facebook, X, Instagram and TikTok
  • Produced and edited short-form video highlighting athletes, contests and fan moments
  • Coordinated live social coverage of the contest
  • Designed the July 3 weigh-in event graphic in Canva
  • Assisted with influencer outreach and media coordination
Lana in a blue polo standing beside a contest participant wearing a 2025 Nathan’s Hot Dog Eating Contest jersey.
On site With a contest participant
Illustrated Nathan’s Famous poster: a hot dog character lifting a barbell under the words “July 3rd 2025, Weigh-In,” with “Hudson Yards, NYC, 12PM” and two Major League Eating logos, inside a blue checkered border.
Weigh-in event graphic Designed by me in Canva · Hudson Yards, July 3, 2025
  • 4social platforms managed: Facebook, X, Instagram, TikTok
  • 1.6M+viewers watched the contest on the ESPN broadcast
  • 3days of coverage, from countdown to contest day

How the coverage built toward contest day

Short countdown cuts came first, then the weigh-in reel on July 3, then footage from the contest itself.

  1. 2 days out
    Two days to go Countdown clip
  2. 2 days out
    “Joey is back” Countdown story edit
  3. 1 day out
    1 day away Countdown clip
  4. July 3
    Weigh-in reel Weigh-in at Hudson Yards
  5. July 4
    Contest day recap Footage from the contest

Brand content

White Fox Boutique

Campus Ambassador · July 2025 – June 2026

The brief

Promote White Fox’s seasonal collections to a college audience on Instagram and TikTok.

What I did

  • Styled, filmed and edited try-ons and brand-focused photo and video content
  • Created Instagram and TikTok content around seasonal collections
  • Promoted products through influencer-style content and audience engagement
  • Tracked trends to grow brand awareness among college students

Ways I presented the brand

College outfits of the week Styled and filmed · Try-on A week of campus looks in White Fox pieces, from an off-shoulder jersey tee to a hoodie and pink sweats.

PR & communications

NYC Event Coverage

Shea Communications · Marketing & Communications Intern · Summer 2025

The brief

Support client social accounts at a New York communications agency, including real-time coverage of NYC events.

What I did

  • Created and edited social content for client accounts on Facebook, X, Instagram and TikTok
  • Covered live events at NYC venues including 28 Liberty, capturing and posting real-time content
  • Helped build content calendars and wrote platform-specific captions
  • Brainstormed campaign strategies with senior team members

From New York events

  • Dine Around Downtown Food festival A Lower Manhattan community food festival: chefs at the grill, tasting tables and a live band.
  • Murals in progress at 550 Madison Art installation Artist Chris “DAZE” Ellis painting two murals, presented in celebration of the Museum of the City of New York’s Above Ground exhibition.

Personal content

Creator Studio

My own makeup, fashion and lifestyle videos, where I play with styling and editing. These are personal projects, not brand partnerships.

  • Get ready with me Makeup Concealer to lip liner in a minute and a half, captioned “only time I shut up.”
  • Weekend in Charleston Travel & fashion Coffee, long lunches, pastel streets and one white mini dress.
  • A day in my life Lifestyle Skincare, makeup, a walk across campus and sushi, cut into 26 seconds.
Lana Artusa smiling outdoors in a white gingham top, with long wavy blonde hair.

About me

I love the small decisions that make content work: picking the shot that tells the story, cutting a reel until the timing feels right, writing a caption that sounds like a person said it, and planning what a team posts next. At live events, I’m the one watching for the moment worth posting.

Fashion and beauty are what I create for fun, and they’ve given me an eye for detail I bring to every brand.

Editing & design

Social & communications

Résumé

Marketing & Communications at Shea Communications, Social Media at Major League Eating, Campus Ambassador for White Fox Boutique, and Leasing & Marketing at Silverstein Properties. B.S.B.A. in Marketing, High Point University.

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Résumé

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Lana Artusa

artusalana@gmail.com • www.linkedin.com/in/lana-artusa

EDUCATION

B.S.B.A., Marketing (Minor: Sales)August 2022 – May 2026
High Point UniversityHigh Point, NC
  • GPA: 3.8
  • Dean’s List Recipient

EXPERIENCE

Marketing & Communications InternMay – August 2025
Shea CommunicationsNew York City, NY
  • Created and edited social media content for client accounts on Facebook, X, Instagram and TikTok.
  • Covered live events at NYC venues including 28 Liberty, capturing and posting real-time content across social media.
  • Helped develop content calendars and wrote platform-specific captions to drive engagement.
  • Collaborated with senior team members to brainstorm campaign strategies and optimize reach.
Social Media InternMay – August 2025
Major League EatingNew York City, NY
  • Managed the league’s social media platforms (Facebook, X, Instagram, TikTok).
  • Produced and edited short-form video content highlighting athletes, contests and fan moments.
  • Coordinated live social media coverage of the Nathan’s Famous Fourth of July Hot Dog Eating Contest, broadcast on ESPN to an audience of 1.6M+ viewers.
  • Designed the July 3 weigh-in event graphic in Canva for the Hudson Yards weigh-in.
  • Assisted with influencer outreach and media coordination to expand visibility and fan engagement.
Campus AmbassadorJuly 2025 – June 2026
White Fox BoutiqueRemote
  • Created Instagram and TikTok content promoting seasonal collections to a college audience, including try-ons, styling videos and product unboxings.
  • Styled, filmed and edited brand-focused photo and video content.
  • Promoted products through influencer-style marketing and audience engagement.
  • Tracked trends to grow brand awareness among college students.
Leasing & Marketing InternJune – August 2024
Silverstein PropertiesNew York City, NY
  • Collaborated with leasing and marketing teams to analyze leased and available commercial space across multiple properties.
  • Developed and presented marketing recommendations to enhance visibility and leasing potential.
  • Conducted property tours and compiled detailed assessments to support targeted marketing strategies.

SKILLS

Social Media Management (Facebook, X, Instagram, TikTok), Content Creation & Editing (CapCut, Canva, Adobe Premiere Pro, Photoshop), Short-Form Video, Digital Marketing & Audience Engagement, Content Calendars & Caption Writing, Influencer Outreach & Collaboration, Event Marketing & Live Coverage, Data Analysis & Reporting (Excel: Proficient), Brand Development & Growth Strategy.

Let’s work together.

From live events to try-on hauls, I love making content people stop scrolling for. If that’s what your team needs, I’d love to hear from you.

View my résumé